AI Insights · Timothy · July 2022
Top 5 Ultracasual Games in the UK - Q2 2022
Discover the performance trends of the top 5 ultracasual games in the UK during Q2 2022, including insights on downloads, revenue, and active users.
The second quarter of 2022 showcased interesting trends for the top 5 ultracasual games in the United Kingdom. Here’s a detailed look at their performance based on data from Sensor Tower.
Fill The Fridge!, developed by Rollic Games, experienced fluctuations in weekly downloads, starting at approximately 144K at the end of March, dipping to around 61K in early May, then rising again to about 96K by the end of June. Revenue saw a peak of around $3.4K at the end of March and gradually decreased to about $1.2K in mid-May, before recovering slightly to around $2.1K in the last week of June. Active users followed a similar trend, starting at roughly 403K and peaking at about 497K by the end of the quarter.
Diamond Painting ASMR Coloring by Crazy Labs showed a steady decline in weekly revenue from approximately $1K at the end of March to around $454 in mid-June, with a modest recovery to $611 by the end of June. Weekly downloads fluctuated, starting at around 2.8K, peaking at 6.4K at the end of May, and ending at around 2.4K in late June. Active users remained relatively stable, starting at approximately 8.8K and peaking at around 12.7K in mid-April, then gradually declining to about 6.4K by the end of June.
Slime it: Slime Game Simulator from Slime4Fun saw a rise in weekly revenue from around $518 at the end of March to approximately $954 by the end of June. Downloads increased significantly from about 808 to 2.5K in mid-June, before stabilizing at around 1.1K by the end of the quarter. Active users demonstrated a steady increase, starting at around 5.3K and peaking at about 7.4K in mid-June.
Draw it by Kwalee Ltd had a relatively stable revenue stream, with weekly revenue ranging from $219 to $486 throughout the quarter. Downloads showed a peak of approximately 18.1K in mid-April, with numbers settling around 7.4K by the end of June. Active users followed a similar trend, peaking at about 41.7K in mid-April and declining to around 22K by the end of June.
Lastly, Goo: Slime simulator, ASMR by Exomind LTD experienced a decline in revenue from about $474 at the end of March to approximately $182 by the end of June. Downloads saw a significant drop from around 3K in late March to only 290 by the end of June. Active users also decreased, starting at roughly 4.6K and dropping to around 847 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
